“Doe meer met minder, en sneller” en “talentvolle collega’s zijn schaars”. Dat lijkt de algehele opvatting bij CEO’s van de vijf grootste media agencies ter wereld.
AdWeek vroeg naar hun grootste uitdagingen van 2014 en blikken alvast vooruit op 2015.
• Rei Inamoto, worldwide chief creative officer, AKQA
With that, one thing that keeps me up at night is this: Do More With Less. This is the biggest challenge facing our industry today and for pretty much eternity. Companies that will be successful—not in 2015 but in 2020 and beyond—are those who will be smaller than their predecessors but can have bigger impact and influence.
• Susan Gianinno, North American chairman, Publicis
Everyone needs to be faster, smarter, more agile, more acutely attuned to culture and context and more adept and facile with new capabilities, including social, search, connected content and devices. Another huge shift is the millennial momentum. They are coming into their own with a vengeance while baby boomers redefine aging as merely a transitional phase marked by good health and continued restlessness.
• Daryl Simm, global CEO, Omnicom Media Group
Data and analytics. This area is expanding quickly and we’re all fishing in a talent pool that’s only beginning to ramp up. Another thing is building mass brands in a personalized media world. With endless hyper-targeting opportunities, the challenge lies in finding the right balance between transaction drivers, personalized messaging and building mass upper-funnel equity.
Lees het uitgebreide artikel op Adweek.com.